This past Friday my event planning group and I had the chance to listen to some great speakers share how technology is changing the communication field. Lucas Westcoat, a senior PR manager for Microsoft, made a killer presentation and got me even more excited about the PR field. It was cool to see a timeline … Continue reading Microsoft has been puttin in some great PR work
The X Games just finished breaking in their new location, the Circuit of The Americas, in Austin Texas. I follow as much X Games as I can on all media. But this year their social media was a step above recent years. My Instagram, Twitter and Facebook was filled with incredible pictures and videos displaying … Continue reading The X Games and their (small) crisis
This week we looked at a case study involving Best Buy, and their struggle to keep up with the online shopping takeover. Best Buy was one of the leading electronics stores in the nation throughout the 2000’s. But with the explosion of online shopping, and lower costs online thanks to no need for a show … Continue reading Best Buy and Their Battle Against Online Shopping
Nicole’s post recently talked about the upcoming FIFA World Cup. I’ve become a soccer fan over the past few years, and I am one of the many people looking forward to the Olympics of soccer. I had previously heard talk of Brazil’s struggles prepping for this major event, but I was unaware of the public … Continue reading World Cup Crisis: Response To Nicole
Doing research is an important part of public relations. Reaching a target audience and providing them with content or a message that will grab their attention is one of the constant battles of PR. PR Daily shared an article explaining how you can use your own primary research to win new business and clients. Marketing … Continue reading Primary Research for Pitches?