The X Games just finished breaking in their new location, the Circuit of The Americas, in Austin Texas. I follow as much X Games as I can on all media. But this year their social media was a step above recent years. My Instagram, Twitter and Facebook was filled with incredible pictures and videos displaying the event, but these pages weren’t being used solely for highlights. These social media pages along with the X Games app and the Watch ESPN app were sharing all things X under the Texas sun. Information, schedules and behind-the-scenes content was being streamed to keep everyone in the loop. Each day saw a number of different events and tens of athletes competing in each. The extra effort that the X Games have put into their online interactions are doing nothing but helping the games grow.
As a fan this is so exciting. Now the athletes that I look forward to seeing every summer are interacting with their fans and giving us a glimpse into their busy lives. The new location didn’t come without hiccups, but the way the X Games handled them was great. Freestyle Moto X competition was cancelled due to high winds, but it was made known quickly and accurately via the many X Games pages. We always talk about the simple important PR rule of being transparent responding to situations quickly. An event like this that runs on a tight schedule can be prone to uncontrollable situations. The X Games handled this situation quickly and what I see as the best way possible. Obviously it is disappointing to miss a staple event like Moto X, but it is good to see the event taking the necessary precautions to keep athletes safe. And now everyone is looking forward to June of next year to see what the best Moto X athletes have in store. Well Played X Games.