This past Friday my event planning group and I had the chance to listen to some great speakers share how technology is changing the communication field. Lucas Westcoat, a senior PR manager for Microsoft, made a killer presentation and got me even more excited about the PR field. It was cool to see a timeline and explanation of what is changing in our field. The internet and online mediums are playing a major role, but so are the audiences. Brands are making more and more personal connections every day. When was the last time Microsoft could replace broken or lost products for unfortunate customers within hours? And in the process receives staggering amounts of media coverage, all for taking care of loyal customers.
I think it is exciting to see global companies like Microsoft put personal touches on their campaigns. Everybody wins when this happens. I’d say PR has moved far from the spin-doctor wrap that has been long associated with the field. As students we understand that PR work is about creating positive relations and making customers happy, but I think consumers are taking longer to realize this. Hopefully more and more people are seeing this change, and can start to appreciate the work of PR professionals more and more.