Nicole’s post recently talked about the upcoming FIFA World Cup. I’ve become a soccer fan over the past few years, and I am one of the many people looking forward to the Olympics of soccer. I had previously heard talk of Brazil’s struggles prepping for this major event, but I was unaware of the public unease of all the major promotions. I think this is something that can happen with any major international event. A city, or in this state a nation, is going to be swamped with hundreds of thousands of soccer fans for multiple weeks. Obviously not everyone is going to be happy with the way things play out. But I find it interesting that many Brazilians are calling for changes before the event even takes place. There are tens of countries that would do anything to host an event of this magnitude, but unfortunately Brazil has some damage control to work out.
Because the event hasn’t even happened yet we won’t be able to see how Brazil handles the controversy. But I’m curious to see how they handle this case of crisis management. Will they create a fund that pulls money from all of the major sponsors and puts it back into the country? Will all of the publicity and travelers lead to an economic upswing that carries over into the coming years? These are questions I plan on looking into later this summer, after all the goals have been scored and a new world cup champion has been crowned.