Mashable recently shared an article explaining the updated website of Virgin America Airlines. I look at this as a bit of a re-branding effort by the airline. Luanne Calvert, Virgin’s chief marketing officer, told Mashable, “We took a fresh look. We wanted to not even think about it as an airline site, but as an ecommerce site.” Virgin America is also the first US airline to provide customers with a mobile-responsive website that is consistent among smartphones, tablets and computers. I find this hard to believe. Tablets and smartphones are now in more bags and backpacks than ever before, and airlines are just now integrating responsive websites? Way too late if you ask me. Anyways, the new website makes booking flights quicker and easier, and now provides a re-designed boarding pass.
Virgin America has stated that they are taking a slow rollout approach with their new website. I think this is a very good idea. It allows the airline to continue testing their new features and layouts with smaller groups of customers before rolling out the updates to the masses. This way the airline can anticipate and plan for any situations that may arise after the launch, positive or negative. I’d put this kind of slow rollout in the same category as doing research. Research is one of the most important skills that I have learned throughout my classes, and I continue to understand why it is so important. Virgin America is taking their time and fine-tuning their new website features to ensure a successful website launch. They are doing research and fixing small problems before releasing it to the masses, and I think this is one of the best ways they could go about it.