Doing research is an important part of public relations. Reaching a target audience and providing them with content or a message that will grab their attention is one of the constant battles of PR. PR Daily shared an article explaining how you can use your own primary research to win new business and clients. Marketing firms like Lab42 specialize in researching the specific niches and markets of your choosing. They provide a quick turnaround, usually within 5-7 business days, and provide valuable data that you can integrate into pitches to really wow your potential clients. What really sets Lab42 apart from other major marketing firms is its affordability and quick turnaround. Like the original article explains, forking over a ton of money for the sake of a pitch may not be the best way to spend your money. But gathering useful information in a short period of time for a reasonable price will benefit everyone.
One of the things I’ve gathered throughout my internship and PR classes is hiring out different aspects of each project. I’m not saying that you need to be paying someone to produce each and every piece of a campaign, but sometimes it is worth the money for a service or product that will make life easier. I’m curious how Lab42 gathers their data though. How do they infiltrate the specific target markets and niches that their clients are after? What do their surveys look like? How many results do they gather? Maybe a future project will have me consulting Lab42.