Pitching to journalists is one of the tried and true tactics of PR. Building relationships with media professionals and distributing info through traditional media outlets is what we do. The internet age is changing the way PR professionals do this, but a few things have remained unchanged. A PR Daily article asks two veteran journalists what they want to see in press releases and pitches, and to me it seems straight forward.
The main thing that these journalists explained were doing your research before reaching out, and providing clear and concise main points. These are both aspects of press releases and media pitches that we have practiced in class. While practicing these things in class, it seems simple enough to understand why these points are important. But it is always nice to hear from established professionals that we are practicing the right things. I also like hearing from the other end of the media pitch. I was fortunate enough to shadow a PR director for an event at the Comcast Arena in Everett last fall. I got to talk with him as well as the reporter on scene and the camera man. This was great because I got to hear from established professionals in the PR and media world, and they all reinforced what I am learning in class.