Visual representation and advertising has exploded throughout the past few years. YouTube is as much a part of one’s social media presence, and applications like Vine and Instagram video have made way for the shortest videos and advertisements yet. When one thinks of a web series, most often we think creative, funny or informational. From a PR standpoint, informative web series’ are most often the video content we are creating. Mashable’s article titled, “4 Tips for Creating Your Own Web Series,” shares tips that can be applied to any kind of online video content.
First off is writing, and keeping the videos on the shorter side. Like I mentioned before, the likes of Vine and Instagram videos and their ridiculously short playback times, (6-10 seconds) are requiring all online videos to become shorter and tell just as much of a story. Not forcing your writing and still allowing enough time to develop characters and narratives is important, no matter how short your videos. These ideas make sense to me. Just like any content, you can’t post just for the sake of posting. It has to have a purpose and it needs to be planned.
The next two tips focus on creating enough content ahead of time to keep from scrambling, and promoting intelligently. I think these are two of the most important tips from this article. Planning on the front end can save a lot of headache on the production end of things. The same goes for the promotion. It all comes back to creating content that people want to view.