I just recently read Taylor Vallee’s post titled, Look Up. Her piece explains one of the most recent viral videos also titled, Look Up. The video shares a poem about the interpersonal disconnect people are experiencing today do to their personal technology and social media. I think the video is powerful and does a great job displaying what our time in public now looks like.
I don’t view myself as the most absorbed person when it comes to my social media, but I do try to stay current with technology as it evolves. Especially because of the significance brands and businesses are putting on social media, I feel like I need to know how to navigate and post to each social media platform. Otherwise, I risk falling behind and lacking skills that are becoming more and more important in any work field.
With that being said, I can’t help but think of how branding, public relations and B2C communications may have played a part in the development of our current selfish and non-social social media state. I saw a video last summer titled, I forgot My Phone, and it tells a similar story to that of Look Up. Both videos have over 35 million views and make me want to leave my phone at home.
This brings me to my next point. Look Up shares the need for children to get outside, scrape their knees and get dirty. That’s part of growing up and I couldn’t agree more. Taylor mentioned in her piece that she’s noticed children interacting with technology and social media at scary young ages, and its leading to less time with their parents and family members as well. The NFL launched the “60 Minutes of play a day” campaign within the past couple of years, and I think this is a great campaign. I find it fitting that an athletic organization is working to keep kids active and off the iPad/iPhone/computer, but every program like this needs a website, Facebook page and probably an Instagram account to stay current. There it goes full circle. Get off the couch and keep your kids active, but then come home and post all about it to social media. I suppose social media is forever going to be a part of our daily lives. How much so is up to you.
Both videos can be viewed here: Look Up – http://youtu.be/uPE2oBnzROY
I Forgot My Phone – http://www.youtube.com/watch?v=OINa46HeWg8#t=11