As public relations peeps, we’re always trying to connect and communicate with our target audiences. Social media and the likes of Twitter, Facebook and Instagram have made this a little easier over the recent years, but we’re getting to the point where these platforms are getting obnoxiously cluttered. I came across this video called, You Are What You Share, and I think it displays exactly what’s happening. “I don’t care about your dog. I don’t care about your lunch. Nobody cares about your tree pics!”
The video is an advertisement for the new app called “State”, which has been designed to serve as a platform for discussion and thoughts on a number of different topics. It seems like a cool app so far, I’m planning on posting about it after I’ve spent more time on it.
Anyways, the video made me chuckle, but also made me wonder, what’s next for branding and businesses when it comes to online marketing? If this video is an accurate display of what people are thinking when it comes to other people’s posts, what are they thinking about brands and their use of social media? I know I unfollow brands and people who post to much/ obnoxious stuff/ stuff I could give a shit about/ dumb stuff, and if a brand is posting any of these things you know I won’t be associating with them anytime soon. I’m looking forward to the newest way businesses and brands will be breaking through the online clutter and reaching their target audiences again.