We’ve mentioned in class a couple of times how media today has become heavily visual. Social media consumers want to see their posts, pictures and content quickly, and if it is taking a few extra seconds to load, they’re on to the next page. At least that’s how I operate. Memes, infographics and Instagram posts are the three main kinds of visual content that I think of when I think visual social media. Yes, Twitter serves as a hub to channel all of your Instagram and Facebook pictures through, but I had never thought of Twitter as the best place for pictures.
Smallbiztrends.com shared an article last week explaining Twitter’s recent update and how it makes sharing photos directly via Twitter simple and convenient. According to the article, users can now upload four images per tweet, and tag up to ten people. Also, these images are not counted toward the 140 character post limit. So you’ll still have plenty of space to tell us about your photos. I think this is a great update for Twitter. Sure, it pushes Twitter a little closer to Facebook, but I think the update will lend itself to users as well as brands.
I view Twitter as a networking platform, and I think of photo sites like Instagram as strictly photo sharing platforms. Because of this I think brands will be able to get their messages across even quicker to consumers. They won’t have to follow any links to see the image, and with the ability to upload up to four photos at a time I think there are some doors open for brands to get creative and use this new feature to their advantage. I suppose we’ll have to wait and see where they go with it.