While discussing how brands interact with consumers on social media I thought of one interaction I had with a favorite band of mine. I discovered the band This Or The Apocalypse a few summers ago. I had never heard of them but as soon as I did I downloaded both of their albums and posts about it to Facebook. “So stoked on This Or The Apocalypse. Definitely gonna be on my summer playlist,” was along the lines of what I posted. To my surprise, later that day I received a notification on Facebook. I figured it was some friends liking my post or something along those lines. What it ended up being was the lead singer from the band sending me a massage introducing himself and thanking me for sharing the band on my page. I responded with a quick “No problem, I’m looking forward to seeing you guys when you come to Seattle.” I didn’t think I’d get anything back but to my surprise again the singer replied and told me to that they were booking tour dates on the west coast for the following summer.
Although it wasn’t a very formal conversation, I was still excited about it. It made feel like those guys actually cared that I listen to them. A quick message like that made me a lifelong fan and made me happy to buy their albums now until they quit. I think this is a huge tool for bands, brands or even individuals. Today social media is so busy that I know I sometimes think, “There’s no way a brand/ band this size will see my comments among the hundreds or thousands of other people posting about the same thing.” We always hear about brands responding via social media to negative issues people post about, but I think it is equally as important for them to let happy consumers know that they are appreciated. Make us feel special and we’ll keep coming back for more.