I just finished reading Dominic’s most recent blog. He explained how a recent PR Daily article explained that the public trusts the IRS more than Facebook. I thought this was interesting, but not necessarily surprising. Dominic raised some good points and explained that even though social media plays such a major role in the public relations field today, PR professionals can’t forget about the established traditional news outlets when it comes to delivering important information.
I couldn’t agree more. I know that when I see big news headlines in my Facebook stream I will immediately jump on google and search for the same headline. When people share stories or news via Facebook, the original source can easily get lost or covered up amongst the number of people sharing it. So if my google search for the headline or event leads to established news sites I’ll take the info as credible. If I can’t find anything to back up the newsfeed post I’ll take it with a grain of salt.
Also, with the amount of advertising and suggested posts that now fill newsfeeds, I think it is getting even more difficult to keep track of who-said-what. So, like Dominic said, PR professionals can’t forget to spend time with the television, radio and print outlets when it comes to delivering important messages.